Now I know that this is a strange title, so let me tell you about it so you will understand. I have noticed of late how often someone will begin to answer a question and begin by saying So! Have you also noticed this, well I bet you will now! Think back to the last Presidential Campaign and how every time you heard Bernie Sanders say, HUGE! Then we heard it said that way by almost everyone! That word like many others are a catchword, (a briefly popular or fashionable word or phrase used to encapsulate a particular concept). I really find it interesting how such words become catchwords! So, listen up and see if you notice all the So and So’s next time!